Running Before You Walk: What You Need to Know About Personalization
ConversionXL
APRIL 28, 2016
However, Gartner found that less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts. Default content would then be the winner for the non-purchaser segment (the comparable segment). Feature image source.
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